Sunday, January 26, 2020
Spanish Essays Euskadi Ta Askatasuna
Spanish Essays Euskadi Ta Askatasuna The Evolution of the social support for ETA from its foundation to present day. DISCUSSION Modern-day Spain is comprised of seventeen autonomous communities, several of whom share cultural ties. However, the primary galvanizing force behind the Spanish kingdom was Catholicism, established as a state religion following the expulsion of Moorish conquerors in the late 15th century. As a result, Catholicism, not ethnicity, became the tie that bound the seventeen communities under the Spanish monarchy. Compared with the rest of the various provinces of Spain, the Basque people have little in common linguistically speaking. Like Catalunia, Pais Vasco, or Basque Country, is one of the wealthiest regions of Spain, today the point of the Spanish economic spear. It came naturally that a separatist movement would evolve; much like the Kurds of the Middle East who have strong populations in Iraq, Iran, Syria, and Turkey, the Basque people are scattered across northern Spain and southwestern France. As the separatist movement grew under the brutal dictatorship of General Francisco Fran co, a part of the Basque nationalist movement resorted to violence, manifested in 1959 with the creation of Euskadi Ta Askatasuna (ETA), a notorious terrorist group who today has claimed responsibility for the deaths of more than 800 Spaniards (West 1998, p. xxv). Viewed by some in Spain and abroad as little more than villains, ETA is also positively regarded by others for their forward views on race, religion, and socialism. The Spanish government regards ETA as a terrorist group and refuses to accede to its demands as long as attacks are carried out against the civilian population. To Spain, ETA is comprised of separatists who would advocate anarchy and chaos to achieve their goals. ETAââ¬â¢s violence was sporadic from its inception in 1959. ETA first ââ¬Å"introduced its version of nationalism in 1961, when it undertook its first armed actionâ⬠(Kasmir 1996, p. 97). Though unsuccessful, the Basque nationalist movement had begun stirring in Spanish political thought. Initially disregarded as a negligible movement, the Spanish government only began to pay real attention to Basque nationalism after the 1968 assassination of San Sebastian police commissioner Meliton Manzanas and traffic policeman Jose Pardines (Mansvelt 2005, p. 66). Unlike other separatist movements of the world, however, public opinion supported ETA, as Manzanas was notorious for torture. Immense local support from Basque areas prompted ETA to continue their attacks, earning the Basque cause the collective enmity of a large portion of the Spanish people. Though perceived from an international stance as a contained military operation, the prevailing Spanish fear of Basque violence is the longevity of the movement. Unlike the two Palestinian Intifadas of 1987 and 2000, the Basque movement has existed as a violent movement for more than forty years, making compromise seem impossible. In addition, the violence incurred rarely involves civilians; unlike Palestinian and Irish separatist violence, ETA attacks target political and governmental figures. In addition, 77% of ETA attacks take place within Euskadi (Mansvelt 2005, p. 177). Very rarely do ETA attacks take place in major urban hubs such as Madrid or Barcelona. Neither Spain nor the Basque nationalists are willing to accept anything less than the complete realization of their goals. Spainââ¬â¢s growing unemployment and waning economy cannot afford a Bas que secession, and ETA cannot bear what they perceive is glaring inequities in the Spanish political system. Though support was considered by the average Spanish citizen during ETAââ¬â¢s fledgling years, moral approval plummeted with the increase of ETA violence, piquing in the 1980s. Many Spaniards find it difficult to empathize with the Basque cause because of the nature of the argument for a Basque state. After all, most of the other communities speak different languages. The Spanish government feels it has made enough concessions ââ¬Å"toward ethno regionalismâ⬠with its granting of relative autonomy among the different provinces (Mansvelt 2005, p. 176). Castilian, the official Spanish language, is spoken natively only in Madrid. Because of the linguistic diversity of the rest of Spain and the common Catholic religion, most Spaniards do not see the logic in Basque secession. ETAââ¬â¢s non-militant factions fight to contend this position, using ââ¬Å"language activismâ⬠as a means of rallying support from its non-radical contingencies (Mansvelt 2005, p. 93). That ETA can utilize such unorthodox means of separation makes the Basque nationalist movement wholly unique. Unlike Ireland, which fought Britain on the pretext of religion, ETA finds itself struggling to secure the most obvious cultural differences as reasons behind secession. ETAââ¬â¢s lingual separation manifests itself in France as well, its ââ¬Å"terrorist campaign [also] in pursuit of political independence for all seven Basque provincesâ⬠(West 1998, p. xv). Much like its diversified separatist logic base, ETAââ¬â¢s structure is multi-tiered so as to invoke all support possible. Scholars liken the organization of ETA to ââ¬Å"other violent movementsâ⬠such as the ââ¬Å"Irish Republican Army (IRA), the Shining Path, and neo-Nazi groupsâ⬠because their ââ¬Å"combatants are usually young malesâ⬠(Mansvelt 2005, p. 183). In addition, ETA features several different tiers of action, extending its appeal to all faces of society. Basque ETA volunteers participate in ââ¬Å"several levels of personal involvementâ⬠: ââ¬Å"the first and highest one concerns direct commitment to ETAâ⬠(Mansvelt 2005, p. 183). The most evident level o f involvement, this level includes armed militants who engage in highly organized strikes on Spanish soil. The second involves those willing to engage in rioting and gang-like violence. The third and lowest comprises those who support ETA actions by voting for Basque nationalist parties. The legal faces of ETA, political parties and means are always approached first. Violence is also dismissed in favor of ââ¬Å"[extorting] businessmen, professionals, and other persons eligible to pay impuesto revolucionarioâ⬠, or ââ¬Å"revolutionary taxesâ⬠(Mansvelt 2005, p. 178).à Though ââ¬Å"revolutionary taxesâ⬠used to be confined to the wealthy and privileged, ETA often functions in manners reminiscent of Il Cosa Nostra, or the Italian mob, in its extortion of small business owners and other people of average economic stature. Championing the cause of the people, therefore, has therefore turned into an organized crime syndicate, earning further spite from the Spanish majo rity, many of whom may have been erstwhile supporters of the nationalist cause. The conservative contingent of Basque country has begun to shy away from ETAââ¬â¢s staunch militarism on account of the association ETA has with ââ¬Å"anti-system movements, ecologists, squatters, radical feminists,â⬠and other movements attributed to ââ¬Å"the ideological package of the violent organizationâ⬠(Mansvelt 2005, p. 179). Though socially liberal causes typically earn the respect and sympathies of many across the world, ETA has often likened itself to other separatist movements in its violent protests. ETAââ¬â¢s street violence, for example, ââ¬Å"was often inspired by the situation in Palestine and IRA-linked actions in Northern Ireland,â⬠evidenced by the ââ¬Å"Palestinian shawlsâ⬠and ââ¬Å"IRA provisional sweatersâ⬠worn during riots (Mansvelt 2005, p. 179). These demonstrations, while garnering support from other separatist movements, prevent the Basque movement from gaining widespread European support, especially among countries such as the United Kingdom and Serbia. ETAââ¬â¢s violence strikes a particularly resonant chord in its glaring successes; a Basque targeted assassination claimed the life of then-Prime Minister Luis Carrero Blanco in 1973 (Shafir 1995, p. 11). Europe could ill afford more instability on the continent, already facing the mounting ethnic tensions of the Eastern Bloc. Furthermore, the forced segregation in Basque country over non-Basque Spaniards instituted to ââ¬Å"regain cultural and political clout as a fortress of Basque identityâ⬠prevented the integrated communities of metropolitan cities such as Berlin, Paris, London, and Rome to empathize; immigration is still a sensitive topic in many European circles (Kasmir 1996, p. 81). Israeli scholar Gershon Shafir notes the general academic disdain for violent extremism, especially unusual in a developed area such as Euskadi, whose citizens enjoy a higher standard of life than most all other Europeans. Many in the international community are wary of the Basque movement as they feel it is not just a matter of ââ¬Å"opposition to administrative centralization but also to capitalism itselfâ⬠(Shafir 1995, p. 88). American intervention is henceforth a completely forgone conclusion, as a threat to capitalism equates with a natural misalignment with the North American superp ower. The Basque nationalist movement is not only contained within Spain, however. Basque nationalists ââ¬Å"have [instated] a European Chapter in their [programs]â⬠in an attempt to internationalize the movement (Mansvelt 2005, p. 162). Following ETAââ¬â¢s example, many French Basque groups have emerged, among them an organization known as Iparretarrak who ââ¬Å"since 1973 have used violenceâ⬠, dividing the French Basque community between those who support and those who condemn violent measures (Mansvelt 2005, p. 101). Resorting to violence and spurring like-minded movements across national borders has only led to the international association of virulent nationalism with violence, particularly the Basque brand of nationalism. ETAââ¬â¢s manifestation in France has mirrored its Spanish counterpart, spreading street violence and polarizing the youth. Following the ETA return to violence, its legal face has been disaffected, losing credibility as a rational movement. While Basque politicians lobby fiercely for independence, ETA hampers all progress in its criminal activity. The international face ETA presents to world media is one of radicalist ideology, not desperate nationalist endeavor. Much like the oppressive Muslim countries of the Middle East, ETA has suppressed publications, the press, and airs ââ¬Å"one-sided nationalist views on Basque TVâ⬠, casting ââ¬Å"serious doubts on the pluralist pretensions of the nationalists and their institutionsâ⬠(Mansvelt 2005, p. 162). The measures taken by ETAââ¬â¢s militant wings are predominantly those of intimidation, idle threats shouted by young men in the manner of Fatah and Palestinian Liberation Organization (PLO) stone throwing. However villainous they are regarded, ETA is also highly regarded among liberal circles for their liberal views and all-inclusion of a Basque state. Social support began nominally upon ETAââ¬â¢s founding in 1959 by other separatist movements such as those in Catalunia; once ETA began assassinating Spanish authorities in Euskadi and abroad, however, public support waned and became relegated to liberal radicals. Prior to ETAââ¬â¢s establishment, the Basque nationalist movement had not mobilized militarily; consequently, the Spanish people regarded the conflict as a matter of ideals, understandable, as Franco-era Spain was incredibly repressive. Francoââ¬â¢s repression earned ETA such sympathy that ââ¬Å"in the waning years of the dictatorship, Basque nationalism and specifically ETA, presented the most daring challenge to Franco and as such attracted a novel degree of sympathy for the local cause which even extended to workers of non-Basque originâ⬠(Shafir 1995, p. 115) . ETA members were constantly martyred during heightened periods of tension in the 1980s, following Francoââ¬â¢s death and the democratization of Spain when ââ¬Å"high-ranking Spanish politicians and civil servantsâ⬠created ââ¬Å"Grupos Antiterroristas de Liberacion (GAL), death squads who killed, took hostage, and illegally arrested supposed ETA membersâ⬠(Mansvelt 2005, p. 65). The evolving Spanish government and economy began to take on more capitalist undertones, and liberal Spanish youth began to side with the unabashedly socialist nationalism that permeated North and East Spain. In addition, the heavily unionized nature of Spain initially lent ETA moral support. Unionization and egalitarian tendencies of Basque nationalism are wholly unique, and by their nature earned the respect of immigrants and Spaniards alike. Unlike most nationalist movements, ETAââ¬â¢s cause is linguistically, not racially based. Basque scholars easily solved the contemporary African a nd Middle Eastern immigrant issues facing Europe. Even Algerian and Moroccan nationals could take part in the Basque movement, so long as they spoke Euskara (Basque). ETA ââ¬Å"adopted a more accommodationist perspective toward immigrants, though one of dubious coherence (Shafir 1995, p. 4). A byproduct of the Basque attempt to disregard religion and race as inherently ââ¬Å"Spaniardâ⬠traits, the universal albeit conditional acceptance of foreigners earned the approval of many American and British scholars. Popular support for ETA and the Basque nationalist movement is represented in ETA membership in countries such as ââ¬Å"Algeria, Argentina, Belgium, Cape Verde, Cuba, Dominican Republic, Ecuador, Germany, Holland, Italy, Mexico, Netherlands, Panama, Sao Tome and Principe, Uruguay, and Venezuelaâ⬠(ICT 2003). Unlike the majority of the heavily Catholic Spanish nation, the Basque left-wing nationalist movement sparked by ETA is accepting of other ââ¬Å"like-mindedâ⬠populations including homosexuals, feminists, and socialists. Prior to the escalation of Basque violence the Spanish working class shared the socialist sentiments of the movement, though they did not approve of secession. Socialismââ¬â¢s supporters rallied around the Basque cry that supplication to the Spanish government was ââ¬Å"built in the belly of capitalismâ⬠(Kasmir 1996, p. 87). The common values of the Basque nationalist movement naturally politically aligned the ETA with Marxist elements of Europe, which called for a popular uprising among the people. A large student movement known as ââ¬Å"las Cabrasâ⬠formed, whose sole purpose was the propagandizing of Spanish civil buildings; as a student movement, the Basque nationalist struggle became one supported in higher intellectual structures, bolsteri ng its reputation as inherently more rational than the Irish separatists who were of the same race and religion as their British occupiers (Kasmir 1996, p. 97). The general international acceptance of the Basque movement despite the ETAââ¬â¢s violence is indicative of the many shared goals nationalist movements share. Unlike the secessionist Kashmiri movement of India that could possibly destroy Indian unity, Basque nationalism would have no such adverse affect. The world recognizes this, as do the Basques and Spaniards. Popular support stems mostly from economic sympathy; the Basque population enjoys a much higher standard of living than the average Spaniard. The feasibility of the Basque movement is another reason behind international approval; the potential Basque state may very well be as wealthy as Luxembourg if granted independence. CONCLUSION Heavily influenced by the IRA and PLO, ETA took cues from peace developments in the other organizations, attempting to secure a 1992 peace treaty with Spain in a secret Algerian summit. However, the hard line positions taken by the Spanish government prevented a peace from being reach, and the conflict continued, stopping for a brief 14-month ceasefire. The majority of the Spanish population had begun to call for an end to ETA violence by 1992, especially after Spanish immigrants to Basque country reported prejudice and hostility.à ETA is rightly perceived to the same degree as the rest of the world perceives Islamic militancy; its purpose and rationale do not appeal to many Spaniards who are unable to see the logic behind secession, especially after the post-Franco democratic governments granted cultural and relative administrative autonomy. ETA had plentiful public support in Spain and abroad from its 1959 inception to its first political killing in 1968; following its militant activity, ETAââ¬â¢s support system was reduced to other international separatist movements such as the Palestinian Intifada and the British bombing campaigns of the IRA. The intellectual revival of socialism in Europe in the 1970s then garnered the support of the worldââ¬â¢s students, especially given the context of Basque nationalism. ETAââ¬â¢s goals appeal to many outside Basque Spain; the conditional inclusion of immigrants and other ethnic groups is a relatively innovative tool in the nationalist struggle. African movements such as Black Nationalism under Ugandaââ¬â¢s Idi Amin were fascist in nature. ETA supported immigrants so long as they adopted Euskara as a first language, a historically opposite action to the Spanish Inquisition that made Catholicism the binding religion of the ââ¬Å"Spanish peopleâ⬠in the late 15th century. Like the IRA and Sinn Fein, ETA and its political affiliates struggle within the system, resorting to violence sporadically and at times inopportunely. Though they stop short of denouncing ETA publicly, Basque nationalist politicians are perceived as more representative of the movement than ETA, allowing the common Spaniard the luxury of sympathizing with the Basque movement while simultaneously denouncing ETA. The Basque Diaspora in France and Spain, though morally unified, has not merged ideologically as French Basque populations are wary of ETA violence. Identifying themselves more with France than with a Basque nation, the French Basque populations serve as a constant counter to Basque contentions of secession. Their obstinate rejection of violence further discredits ETA worldwide. In addition, the Spanish-speaking ETAââ¬â¢s foot soldiers only lend a more Spanish identity to the Basques, lending doubt to the authenticity of ETAââ¬â¢s ethnic and linguistic claims. Spanish support of ETA and the Basque nationalist cause happened only when ETA called for a cease-fire during the first years of the Aznar administration. When Aznar agreed to discuss Basque terms and the future existence of a Basque state, Spaniards from all parts of the country threatened secession unless their demands were also met; the wealthy Basque state poised a special threat to Spanish cohesion. However, ETA also provided Spain with a common enemy; Galicians, Catalans, and Castilians have little in common, outside their shared trepidation and revulsion of militancy. The ETA needs Spain to a degree; without Spanish repression, the ETA would be just another extremist group. Among Basques themselves, the ââ¬Å"standing of ETAâ⬠is difficult to measure (Shafir 1995, p. 201). Recent demonstrations against ETA violence have recurred since the December 1999 end of ETAââ¬â¢s ceasefire. However, many ââ¬Å"demonstrations in support of ETAâ⬠have also taken place; the rift between those advocating violence and those condoning it continues to grow today. Whether regarded as villains or heroes, most Spaniards and people abroad will agree that ETA exists for a purpose, willing to sacrifice itself for a belief, ââ¬Å"unlike the GALâ⬠and Spanish guerilla groups of the past (Mansvelt 2005, p. 68). The future of ETA and the Basque nationalist movement, however, lies with extremist grou ps both against and for secession.à BIBLIOGRAPHY Clark, Robert P. (1979) The Basques, the Franco Years and Beyond. Reno, Nevada U ofà à à à à à à Nevada P. Kasmir, Sharryn. (1996) The Myth of Mondragaon: Cooperatives, Politics, and Working-à à à à à à à à class Life in a Basque Town. Albany, State U of New York P. Mansvelt-Beck, J. (2005) Territory and Terror: Conflicting Nationalisms in the Basqueà Country. London, Taylor and Francis Routledge. Shafir, Gershon. (1995) Immigrants and Nationalists: Ethnic Conflict andà à à à à à à à à à Accommodationin Catalonia, the Basque Country, Latvia and Estonia. Albany,à à à State U of New York P. West, Geoffrey. (1998) Basque Region. London, World Bibliographical Series.
Saturday, January 18, 2020
Lââ¬â¢Oreal Case Study Essay
This report looks at how did Lââ¬â¢Oreal, a multinational corporation, managed its already portfolio as well as its newly acquired local brand when entering on a new market: China. Lââ¬â¢Oreal, a french company founded in 1907, decided at the end of 2003 to acquire two local chinese brands in order to enter the national market: Mininurse and Yu-sai. While this merging seems to be a à «win-winà » deal, we will look at several issues Lââ¬â¢Oreal was confronted with: how did the brand managed its newly acquired brand, as well as what were the opportunities of growth for the corporation. Recommendations will also be given on how would we have manage Lââ¬â¢Orealââ¬â¢s already existing very diversified portfolio in this new market. 2.Background to the Company Founded in 1907, Lââ¬â¢Oreal is now managing a very diversified portfolio including cosmetics, skin and hair care products as well as high end fashion brands such as Ralph Lauren. This diversified portfolio reflects the brandââ¬â¢s strategy to be as important as possible on the market and occupy every segment, in order to avoid competition as much as possible, reinforce their reputation world widely and convey through their different brandsââ¬â¢ images several cultures. For instance, Ralph Lauren will convey a very american à «preppyà » sense of fashion, while Lancà ´me will convey a very à «glamorous parisianà » image of cosmetics. Research&Development is a major investment for the company, as it enables the company to launch innovative product on different markets, as well as protecting its product from copying thought its patents. Furthermore, innovation aimed at high end product is diffused to consumer products, which enable the brand to lower the total cost of R&D. The brand has organised its portfolio using a pyramid, classifying ever of its brands at one stage depending on the targeted market. 3.Development To develop on the Chinese Market, Lââ¬â¢Oreal acquired two local brands. China is potentially the largest market in the world, with increasing life standards, a growing interest for fashion and a new group of people forming a middle class willing to pay for cosmetic products. Chinese market can be divided into three main consumers groups, depending on criteria such as their location, their interest in cosmetics, their willingness to pay for foreign productsâ⬠¦(see exhibit 1). This growing interest for fashion among Chinaââ¬â¢s inhabitants, the very large number of potential customers as well as the increasing disposable income among chinese people constitute opportunities for lââ¬â¢Oreal to expend on the local market. GroupLocationCharacteristics High-Income Earners.â⬠¨Aged young to middle-aged.Large/medium sized cities all around China.Willing to pay for high end luxury products imported from France, United States, Japanâ⬠¦. Medium income earners.â⬠¨Middle aged to older women.Large/medium sized cities all around China.Preference for well established domestic brands. Migrant women labourers.â⬠¨Mainly aged 18-30Large/medium sized cities all around China.Do have disposable incomes. Poor knowledge of cosmetics, their purchases are price-driven. Very large and yet untapped customer base. 4.Discussion How would you see Lââ¬â¢Oreal manage the chinese brand without their chinese founders? This question leads to a key point of this case. Why did Lââ¬â¢Oreal acquire those two brands?â⬠¨The main argument people could answer is that Lââ¬â¢Oreal wanted, according to their global strategy, to occupy the market as much as possible. However, could Lââ¬â¢Oreal be really bothered by those two competitors?â⬠¨Indeed, at one point, the Case states that the total revenues of domestic brands were less important than Lââ¬â¢Oreal on his own. Lââ¬â¢Oreal may have wanted this merging in order to use the already existing facilities of both brands for itââ¬â¢s own products. For instance Mininurse, with its extensive distribution channel made of 280 000 corners and points of sale all across China, represents a already established and widely spread distribution channel for Lââ¬â¢Oreal to launch any of their products. Furthermore, the knowledge Yu-sai developed regarding Chineseââ¬â¢s use of cosmetic would help the brand to adapt each of its product to the chinese market, which is very different from the western market. Both brands have very high consumers recognition, with for instance Mininurse having a 90% recognition rate among chinese customers, this recognition rate being even higher among under twenty customers. This could help Lââ¬â¢Oreal to gain customer recognition for their own brands quite easily. We can see this merging is not only about just acquiring new brands to saturate the market, but it is about using two well established brands to launch the companyââ¬â¢s products, avoiding constraints such as establishing a distribution channel, use of marketing to increase brand recognitionâ⬠¦. Therefore, what I think Lââ¬â¢Oreal will do, is use Mininurse to launch their mass market product: Garnier using Mininurseââ¬â¢s high brand recognition and massive distribution network. The brand will use their knowledge and technology to improve Mininurseââ¬â¢s products at a low cost. Progressively, Lââ¬â¢Oreal will probably change Mininurse into Garnier.â⬠¨This would enable Lââ¬â¢Oreal to use Mininurseââ¬â¢s high brand recognition and target consumers would are more likely to pay for local brands, such as the untapped à «labourer migrant women marketà ». (see exhibit 1 for an overview of the chinese market). How would you manage Lââ¬â¢Orealââ¬â¢s Portfolio in China with the newly acquired brands? I think using Mininurseââ¬â¢s distribution channel for itââ¬â¢s own products is a really good idea as it enables Lââ¬â¢Orà ©al to skip a very long step companies usually to go through when entering a new market.â⬠¨However, following Lââ¬â¢Orà ©alââ¬â¢s global branding strategy, Lââ¬â¢Orà ©al has got no interest in keeping Mininurse as the products are similar to Garnierââ¬â¢s products. In that way, I would indeed progressively substitute Mininurse with Garnier. Regarding Yue-sai, I think Lââ¬â¢Orà ©al should keep it going regarding the good financial results of the brands during the past few years (11% of the countryââ¬â¢s total market share) as well as the very particular brandââ¬â¢s identity. Lââ¬â¢Orà ©al can use the knowledge Yue-sai Kan has been generating for the past twenty years as well as the research facility opened in Pudon and apply the knowledge to itââ¬â¢s products on the chinese market. I do think Lââ¬â¢Oreal should reconsider their decision to exclude Yue-sai Kan from the company. Lââ¬â¢Oreal could use her as a marketing figure, as she seems to be very important in the chinese cosmetic market regarding the fact that she is the person that popularised cosmetics thought her different books, TV showsâ⬠¦. As stated in the Case, Yue-Saiââ¬â¢s product were created only for chinese woman. Regarding the high number of chinese people all around the world, Lââ¬â¢Oreal could start exporting this local brand using the brandââ¬â¢s very local chinese identity. This could reflect Lââ¬â¢Oreal strategy to convey different cultures through its diversified portfolio. Lââ¬â¢Orà ©al needs to keep in mind that Chinese market is very different from the Westernââ¬â¢s market. The market is different by the consumerââ¬â¢s needs, with for instance chinese women using as much as 18 cosmetics products daily, as well as by the consumers products, with for instance beauty criteria being totally different than in western countries. How would you see Lââ¬â¢Orà ©al continue to grow in China? I think Lââ¬â¢Orà ©al in China should mainly focus on the domestic market, as it is the market with the more potential customers. A quick look at exhibit 1 shows us that a large part of the chinese market is yet untapped. This market, made of young labourers migrating to big cities, has got disposable income but is mainly price-driven and prefer local brands. Lââ¬â¢Orà ©al could easily use Mininurse to target this market by offering them the local aspect of the brand, and as said previously progressively substitute Mininurse to Garnier to this market. Using Mininurse to launch Garnier would enable Lââ¬â¢Orà ©al to use Mininurseââ¬â¢s high brand recognition among young people ( which is one of the characteristics of this market ), with a brand recognition rate of over 96%, and then take new market shares.
Thursday, January 9, 2020
What Help, Professional Writing Is - and What it Is Not
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Wednesday, January 1, 2020
Into The Wild By Jon Krakauer - 1837 Words
In April 1992, a twenty-four-year-old man walked into the Alaskan wilderness alone, only for his decomposed body to be found in August of that same year. His name was Christopher Johnson McCandless. Some people thought he was crazy but others who looked deeper into his past, such as Jon Krakauer and I, found that there were elements of emotional trauma and adolescent defiance that led to his sense of narcissism and avoidance behavior. Through a better understanding of Chrisââ¬â¢s family dynamic, we can start to understand Chrisââ¬â¢s behavior, and perhaps our own. In the novel, Into the Wild by Jon Krakauer, we see the authoritarian parent personified in Walt McCandless and the long term effects that such a parenting style has on his son, Christopher Johnson McCandless. Parents play the largest role in the overall development of children. During the early 1960ââ¬â¢s, psychologist Diana Baumrind conducted experiments that were designed to identify and understand the different types of parenting. As a result of these studies, Baumrind concluded that there are four main styles of parenting, one of them being the authoritarian parenting style. In the studies, Baumrind claims that an authoritarian parent is defined as a parent who, ââ¬Å"attempts to shape, control, and evaluate the behavior and attitudes of their children in accordance with a set standard of conduct, usually an absolute standard, theologically motivated or formulated by a higher secular authorityâ⬠(Baumrind 127). AuthoritarianShow MoreRelatedInto the Wild by Jon Krakauer563 Words à |à 2 PagesJon Krakauer presents Into The Wild a tragic tale of a young ambitious man who is motivated to go into the wilderness and discover his true identity.Jon krakauer conveys many messages t o his readers through Chris McCandless, and his messages often offer a warning to society.we will furture idenitfy how the author delievers the warning to society and what effect it can have upon society today.Three of the very important messages he empatizes on are the societies influence on people,the essence ofRead MoreThe Wild By Jon Krakauer1096 Words à |à 5 PagesAllyssa Mikes July 2012 Into the Wild Mr. Fertmann Throughout the non-fictional novel Into the Wild, the author Jon Krakauer catches the readerââ¬â¢s interest early on in the book. Krakauer takes us on a journey, telling the story of young Chris McCandlessââ¬â¢ adventures after abandoning everything he owned. Krakauer fully emerged himself into the study of McCandlessââ¬â¢ lifeââ¬â¢s adventures and soon developed a deep understanding of who he was and how he impacted to world. Krakauer connected with McCandless in anRead MoreInto The Wild By Jon Krakauer946 Words à |à 4 Pagescompelling novel ââ¬Å"Into The Wildâ⬠by Jon Krakauer the character and intelligence of the youth in men is questioned. Through the pieced together 200 page novel we are introduced to Christopher Johnson McCandless also known as ââ¬Å"Alex Supertrampâ⬠. A ripe 24 years of age he chose to question our reality and his meaning of life that is given to us by hitchhiking across America to the Alaskan wilderness, where after four months in the last frontier he is found dead. Krakauer throughout the novel shows thatRead MoreInto The Wild By Jon Krakauer1330 Words à |à 6 Pagesshared.â⬠- Jon Krakauer Into the wild. Jon Krakauer, the author of Into the Wild told the story of Chris McCandless. Chris escaped reality and went to go live off the land in Alaska, hoping to live a simpler life. In the novel, Into the Wild by Jon Krakauer, Chris McCandless shared a similar philosophy with Jack London, as they both have a strong passion for Alaska, they both appreciated they beauty of nature, and both wanted to be reborn. In the novel, Into the Wild by Jon Krakauer, Chris McCandlessRead MoreInto The Wild By Jon Krakauer1349 Words à |à 6 PagesSummary Into the Wild by Jon Krakauer is a true story about Chris McCandless who is found dead in the Alaskan wild during September 1992. After discovering that his father had a secret secondary family when Chris was young, Chris pushes away his friends and family and eventually isolates himself. He obtains $25,000 from his parents by lying about attending law school and drives away from home, deserting his real name. He later leaves his car in Georgia after an engine breakdown due to rain damageRead MoreThe Wild By Jon Krakauer1522 Words à |à 7 Pagesvictories.â⬠(Richard M. Nixon). In his investigative biography, Into the Wild, Jon Krakauer, expresses that even though young people can be ignorant and take treacherous risks, these can be used as knowledge enhancers and can be life changers. Krakauer gives us insight by giving examples of what risk really are, how people take them, and how it actually affects those people. Throughout the whole book there are instances where krakauer uses real life examples of things that have happened where people haveRead MoreInto The Wild By Jon Krakauer Essay1237 Words à |à 5 Pages Jon Krakauer s novel ââ¬Å"Into the wildâ⬠, Is a story about a young man named Christopher McCandless or ââ¬Å"Alex Supertrampâ⬠who went on a self discovering odyssey in which he had traveled around the U.S. The story surrounds Chris and his travels and what he had done at the time, leading to his death in August 1992. Thus the story takes a direction in the viewpoints of the people Alex has come across through in his travels. It speaks about what he had done at the time of his journey before he hadRead MoreInto The Wild By Jon Krakauer1013 Words à |à 5 Pages Into the Wild, by Jon Krakauer, narrates the life of adventurer and free spirit Christopher McCandless, who died August 1992 in the Alaskan wilderness; however, his journey still remains relevant in todayââ¬â¢s pop culture due to the unresolved controversy of whether he is a saintly role model or hubristic fool. Krakauer openly states that he ââ¬Å"wonââ¬â¢t claim to be an impartial biographerâ⬠(Authorââ¬â¢s Note) due to the parallels he struck with McCandless, and provides a more idealistic approach to the biographyRead MoreInto the Wild by Jon Krakauer1516 Words à |à 7 PagesRosselini, John Waterman and Carl McCunn. They all went to Alaska, just like Chris and died. After that Chris continued to canoe and got caught by the US officers when he was trying to get back into the US from Mexico. So he spent a night in jail. Krakauer then compared Chris to Everett Reuss. They both changed their names and they both disappeared. Chris applied for an ID as Alex Supertramp and found a job in Los Angeles. New York Times published about Alexââ¬â¢s death. Jim Gallien and Wayne WesterbergRead MoreInto the Wild: by Jon Krakauer1186 Words à |à 5 Pagessense Krakauers natural liking for McCandless. He was sympathetic to McCandless, based on Krakauers sense of a shared experience in their youth and up until McCandless eventual death and Krakauers perceived near death experience on the Devils Thumb. I believe the authorââ¬â¢s main point and perspective was formed from his own experience and relationship with his father. While the situations were basically reversed with Chris not approving of his father and Lewis Krakauer disappointed in Jon for not
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